The Directorate of Handicrafts & Handloom Kashmir has launched “Hunar Nama – The Craft Story”, a dedicated television programme aimed at showcasing Kashmir’s rich handicraft and handloom heritage and bringing the stories of its artisans, crafts and traditions to a wider audience.

Being undertaken under the Raising and Accelerating MSME Performance (RAMP) Scheme, the programme will be telecast on DD Kashir every Friday from 8:30 PM to 9:00 PM, offering viewers an engaging insight into the craftsmanship, skills and traditions that have shaped Kashmir’s distinctive craft legacy.

The programme seeks to highlight the exceptional craftsmanship of local artisans and the cultural, historical and economic significance of Kashmir’s traditional crafts. It will also provide a platform to showcase the dedication and creativity of artisans who have carried these unique traditions forward from one generation to another.

Through “Hunar Nama – The Craft Story”, the Directorate aims to strengthen public outreach, enhance the visibility of traditional crafts and encourage greater appreciation of Kashmir’s handicraft and handloom products. The initiative will also contribute towards promoting traditional craft-based enterprises and improving their visibility within the broader MSME ecosystem.

The initiative is aligned with the objectives of the RAMP Scheme, which focuses on strengthening MSMEs, enhancing their competitiveness, improving market and institutional outreach, and supporting sustainable growth of enterprises across the country.

The Directorate has invited the general public, craft enthusiasts, tourists, researchers and all those interested in Kashmir’s rich cultural heritage to watch “Hunar Nama – The Craft Story” on DD Kashir every Friday at 8:30 PM and discover the artistry, heritage and human stories behind Kashmir’s world-renowned crafts.