Leh, Oct 24: The second day of the Ladakh Pashmina Conclave 2026 focused on strengthening the region’s traditional Pashmina sector through sustainable livestock management, scientific authentication, modern processing, certification and global branding.

Held at Ladakh Sarai Resort, Ayu, Saboo, the conclave brought together scientists, researchers, industry experts, entrepreneurs and other stakeholders to explore ways to enhance fibre quality, improve productivity and expand market opportunities for authentic Ladakh Pashmina.
Technical sessions discussed goat production, grassland restoration and fibre yield, highlighting the importance of sustainable livestock management and conservation of high-altitude rangelands. Experts also explored the potential of yak and sheep wool in supporting pastoral livelihoods.
The sessions featured Dr Feroz Din Sheikh of the University of Ladakh’s Stakna Campus, Dr Khursheed Ahmad Dar of SKUAST, Dr Ronnie Lamb, who joined online, and Dr Rashmi Singh, who spoke on the International Year of Rangelands.
Discussions on spinning, weaving, testing and certification underscored the role of modern technologies in improving product quality and value addition. R. Naresh, Founder and Managing Director of Shuttles & Needles Pvt. Ltd. and Ashford India distributor, shared insights into contemporary processing techniques.
Experts from CSIR–Centre for Cellular and Molecular Biology and the Pashmina Certification Centre discussed scientific authentication, quality assurance and the need to protect the identity of genuine Pashmina in domestic and international markets.
Another session examined cooperatives, proof of origin and Geographical Indication (GI) protection, including the Pashmina Mark initiative of the Textiles Committee and Central Wool Development Board. Participants highlighted the importance of traceability and credible certification in safeguarding authentic Ladakh Pashmina and ensuring better returns for Changpa pastoralists and artisans.
The afternoon session focused on branding, packaging and marketing strategies to position Ladakh Pashmina as a premium product. Karun Ahuja, Director of Ahujusons, was scheduled to speak on developing an umbrella brand, while Prithvi Ranjan and Pragya Dubey of the National Institute of Design were scheduled to share insights on branding, packaging and storytelling. Ahmad Naqush was also scheduled to discuss Pashmina’s heritage and contemporary market potential.
The conclave continues to provide a platform for collaboration among government departments, scientific institutions, industry representatives, cooperatives and entrepreneurs to strengthen sustainable production, protect traditional craftsmanship and enhance the global recognition of Ladakh Pashmina.