Sonmarg, Feb 17: The picturesque meadows and snow-laden landscapes of Sonmarg have transformed into a hub of sports and youth activities with the ongoing Snow Sports Festival, aimed at promoting fitness, teamwork, and healthy living among young people.

Organized with the support of the Jammu & Kashmir Sports Council, the festival is turning the long, harsh winter months into a productive and engaging period for local youth. The initiative is sending a strong message against drug abuse, sedentary habits, and seasonal lethargy while encouraging participation in outdoor sports.
The festival features a variety of activities, including snow cricket, snow Kho Kho, volleyball, and snowshoe races, designed to keep participants active despite sub-zero temperatures. These events not only provide physical exercise but also foster team spirit, resilience, and competitive skills among the youth.
Officials from the Jammu & Kashmir Sports Council highlighted that the Snow Sports Festival is part of a broader effort to promote fitness and holistic development in remote regions, where limited recreational options often lead to idleness. “Engaging young people in sports, even in challenging winter conditions, helps them stay physically active, develop discipline, and resist negative influences like drug abuse,” said a senior officer associated with the festival.
Participants expressed enthusiasm for the initiative, noting that it offers a unique platform to enjoy winter sports while bonding with peers and learning new skills. Local youth leaders also appreciated the festival’s role in creating awareness about healthy lifestyles and fostering a sense of community participation.
The festival is scheduled to continue throughout the peak winter months, with the Sports Council planning additional workshops, coaching sessions, and inter-school competitions to maximize youth participation. The initiative underscores the administration’s commitment to nurturing talent, promoting physical well-being, and utilizing the region’s natural landscape to engage youth positively.
By combining sports, education, and awareness, the Snow Sports Festival in Sonmarg is emerging as a model for winter youth engagement, demonstrating that even the harshest climates can be leveraged for constructive and enjoyable activities.