In a major boost to promotion of GI registered crafts, Handicrafts and Handloom Department, Kashmir, today flagged of a group of 06 artisans from Numaish Gah, here today, for participation in GI Mahotsav, scheduled to begin from December 18 till December 21, in Noida Haat, New Delhi.

The Mahotsav is designed to provide a robust national platform for GI artisans and sellers from across the country to exhibit their unique products, establish direct market linkages with buyers and celebrate country’s diverse culture and craft traditions.

In a press statement issued today, a spokesman of the department stated that the artisans shall represent Kashmir in Wagguv, Namda, Walnut Wood Carving, Crewel, Chainstitch and Kashmir tweed GI registered crafts in the trade fair, organized by Ministry of MSME in collaboration with PHD Chamber of Commerce & Industry.

Kashmir has 15 GI registered crafts, out of which 08 were registered by GI Registry Chennai in April this year which include the languishing crafts like Wagguv, Namda and Gabba.

The spokesman further stated that the artisans shall represent Kashmir’s globally acclaimed handmade products, reflecting the region’s exceptional craftsmanship, authenticity and centuries old cultural legacy. “Their participation is expected to create new market opportunities, promote GI awareness and strengthen the recognition of Kashmiri handicrafts at the National level,” he added.

While flagging off the artisans, the Department reiterated its commitment to preserving, promoting and protecting Kashmir’s traditional crafts and empowering artisans through exposure to national platforms, improved market access and institutional support.