India's fight against drugs has entered a decisive phase with Prime Minister Narendra Modi launching the 100-week nationwide "Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan." More than a government programme, the campaign seeks to transform the anti-drug movement into a nationwide people's mission led by the youth. Its success, however, will depend not on the number of rallies, pledges or slogans, but on whether it can rescue vulnerable young lives from the grip of addiction. For Jammu and Kashmir, particularly the Kashmir Valley, the campaign carries extraordinary significance. Over the past decade, substance abuse has quietly emerged as one of the region's most alarming social challenges. Once known for its educated and ambitious youth, Kashmir today is witnessing a growing number of young people falling prey to narcotics, threatening families, education, public health and the region's future workforce. Drug addiction is not merely a law-and-order issue. It is deeply linked to unemployment, psychological stress, social isolation, peer pressure and easy availability of narcotics. A young person battling addiction requires treatment, counselling, family support and opportunities to rebuild life—not merely punishment. Therefore, while strict enforcement against drug traffickers is essential, equal emphasis must be placed on rehabilitation, mental health services and community-based prevention. Educational institutions have a particularly vital role. Schools, colleges and universities must become centres of awareness where students openly discuss addiction, mental health and life skills without fear of stigma. Teachers, parents, religious leaders, civil society organisations and local communities must work together to identify early signs of substance abuse and guide affected youth towards professional help. The campaign also highlights the importance of youth participation. Young people themselves can become the strongest ambassadors against drugs by promoting healthy lifestyles, sports, entrepreneurship, innovation and volunteerism. Constructive engagement creates purpose, and purpose remains one of the strongest safeguards against addiction. For Kashmir, employment generation must become an integral part of any anti-drug strategy. Expanding skill development, supporting startups, strengthening sports infrastructure and creating meaningful career opportunities can significantly reduce the vulnerabilities that often push young people towards substance abuse. A Viksit Bharat cannot be built with an addicted generation. Likewise, a prosperous Kashmir cannot emerge if its youth lose hope before they realise their potential. The 100-week campaign offers an important beginning, but lasting success will require sustained reforms, stronger rehabilitation systems, coordinated enforcement and collective social responsibility. The true measure of this campaign will not be the number of events organised, but the number of lives transformed. When every young person chooses opportunity over addiction and hope over despair, the vision of a Nasha Mukt Bharat will move from aspiration to reality.