The Department of Tourism, Jammu and Kashmir, organized a cleanliness drive at Shankar Acharya Hill, Srinagar, on World Tourism Day today.
The drive was inaugurated by Director, Tourism, Kashmir , in the presence of other tourism officials.
Officials said that the cleanliness drive was part of the department's efforts to promote sustainable tourism in Kashmir and urged tourists and locals alike to keep the hill clean and to respect the environment.
The participants in the drive collected garbage and plastic waste from the hill. Shankar Acharya Hill is one of the most popular tourist destinations in Kashmir. It is home to the Shankaracharya Temple, which is dedicated to the Hindu god Shiva. The hill also offers stunning views of the Dal Lake and the city of Srinagar.
The cleanliness drive on World Tourism Day was a welcome initiative by the Department of Tourism and helped to raise awareness about the importance of cleanliness and to promote sustainable tourism in Kashmir.
According to tourism experts, cleanliness is an important factor in attracting and retaining tourists. Tourists are more likely to visit and stay in places that are clean and well-maintained.
Experts say that there are a number of benefits to promoting cleanliness in tourism destinations. A clean environment can help to improve the health and well-being of tourists and locals alike. It can also help to attract more tourists and to boost the local economy.
They say that the best way to promote cleanliness in tourism destinations is to educate tourists and locals about the importance of cleanliness and to provide them with the facilities they need to keep their surroundings clean.